Most MemberVault account owners miss out on these 4 features…

⬇️ Here’s how to make sure you don’t fall into that group:

#1 - Celebrations 🎉

It’s an easy way to get a quick boost of dopamine and fun “you did it!” for your members, and it takes but a moment to set up in your product in MV.

Celebrations can be created for the following engagement milestones:
- Earns X EP (under User Actions for account-wide engagement)
- Earns X Product EP- Completes Lesson
- Completes Module
- Completes Product
- Unlocked Bonus Product
- Unlocked Bonus Module

Learn more about the celebrations feature here: https://intercom.help/membervault/en/articles/6840674-how-to-show-an-on-screen-celebration-using-actions

More inspiration: learn how Demetra uses quiz questions and celebrations in her account - https://www.mvlearn.co/demetra-lambros

Check out the love note below from one of her students for the experience!

#2 - Order bump

Increase your average purchase value (aka the amount someone spends with you in one purchase) with an order bump. Add a payment option in your product with the order bump added in. Think something that will add value to the product they’re considering, like templates, swipes, email follow ups or access to you (ie a Voxer day, an audit, etc).

I do these on most of my Action Labs, and it varies between 30-50% of the conversions choosing the order bump alongside the core product. See an example here: https://www.mvlearn.co/audiogold

#3 - Upsell or tripwire post sign up 

Someone just signed up or purchased something from you. Give them a way to get even MORE value or access with an upsell/tripwire offer. (Jargon alert: an upsell is when you present a paid offer/product post-purchase. A tripwire is when you present a paid offer/product after someone signs up for a freebie/lead magnet.)

Drop your upsell/tripwire in the sign up confirmation for your product or offer in MemberVault. Upsells/tripwires will convert better if they are closely related to the product/offer that someone just signed up for/purchased. But if you want to instead use that space as a way to drive more awareness of a signature offer, that's a great plan as well.

I personally am working on transitioning ALL of my upsells to the All Access monthly/annual plan, so that I can really dial in and optimize that upsell language for that particular offer.

You can see an example of an upsell here on the Questions that Convert Action Lab: https://www.mvlearn.co/questions

#4 - Quiz questions

If I had to pick my FAVORITE feature in MemberVault, it'd be this one. You'll never feel as connected to your audience and buyers as you will be thru using quiz questions. Use them for onboarding, market research, feedback, testimonials, asynchronous support and more.

They're incredibly flexible, and SO EASY to use 😍

Learn more about the quiz question feature here: https://intercom.help/membervault/en/articles/6842121-how-to-add-quiz-questions-to-your-lessons

More inspiration: learn how Carrie uses quiz questions to get testimonials on autopilot -https://www.mvlearn.co/mwmv-ep26

Example questions from the Start Here module in the (free to use) Fill in the Blanks product template...available inside your account! Just create a new product > use template > Fill in the Blanks product template

👋 FAST TRACK THINGS

 
The new (free to use) Fill in the Blanks product template shows you how to add ALL of these - celebrations, order bump, upsell/tripwire and quiz questions (both for onboarding AND testimonials/feedback).

It’s in your account now, and you can check out the help article here with a video walk thru (and an audio podcast version if you prefer to listen), time-stamped transcript included: https://www.mvlearn.co/fillintheblanks